Zagnut Bars


Zagnut Bars were launched in 1930 by the D. L. Clark Company. Its main ingredients are peanut butter and toasted coconut. In the 1960s, Zagnut made fun of its unlikely name with a TV commercial. In the spot, a candy-company exec is horrified to discover a computer has given the name “Zagnut” to its newest product, and says, “That is without a doubt the lousiest name for a candy bar I’ve ever heard!” In the end, he is forced to keep the name since millions of Zagnut wrappers have already been printed. Freberg himself gives the tagline: “A Zagnut by any other name…would be a good thing.”