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As far as the name, legend has it that salt water taffy moniker came from an Atlantic City store owner named David Bradley. In 1883, a major storm caused the tide to rise and flood his store, thoroughly soaking his candy supply with Atlantic Ocean water. When a young girl came into the store asking for taffy Bradley offered her some of what he jokingly called his new salt water taffy. The girl loved the treat so much that she shared some with her friends. It wasn’t long before just about everyone was referring to taffy as salt water taffy.